Research and Advisory
Property market research in the Queenstown-Lakes District and Otago
Contracted by developers, investors and agencies requiring property-based advisory services, our specialist team draw upon an unsurpassed knowledge and experience base across residential, commercial and rural property types.
In feasibility analysis, strategy and transaction advisory and consulting services, Colliers International Otago lead the way throughout Otago, Central Otago and Southland. Areas of research may include:
- Market review
- Rent review
- Demand drivers
- Competitor analysis
- Market influences
- Buyer profile
- Rental market analysis
- Asset management recommendations
- Product placement strategy
- Achievable pricing & valuation
- Macro and micro economic factors
Key research pieces
Every year the Colliers International Otago team undertake key research activities to benchmark the local Dunedin, Wanaka and Queenstown property markets including valuations, buyer profiles and competitor analysis. This research provides information for our future reports, and informs the business community on changing trends. Contact us for more information on our real estate research resources.
Pedestrian count 2019
Colliers International’s annual Queenstown CBD Pedestrian Count survey has recorded almost exactly the same number of people pounding the pavements in central Queenstown as on the same day in 2018, in contrast to the large increase recorded between the 2017 and record-breaking 2018 surveys.
2019’s count, recorded on Wednesday March 13 at 10am, 3pm and 8pm, was down 0.1% overall on 2018. However, both the 10am and 3pm counts were up on last year.
Heather Beard, Colliers International Queenstown director, says this result is interesting, especially in the case of the 3pm count – given the absence of high school students in the town centre and the fact it was raining.
“At 3pm we had two factors that could have been expected to result in a much lower count than last year. Following Wakatipu High School’s move to Frankton Flats last year, there are generally no high school students in the town centre at 3pm any more. Rain during the 3pm count is likely to also have resulted in fewer pedestrians being counted,” she says.
“Given the 3pm count was actually up on 2018, this could potentially point to an effective increase in the number of visitors and residents in the town centre, with these groups making up for the absence of school students and also taking into account the rain factor.”
Colliers’ pedestrian count usually mirrors and reinforces tourism growth patterns in Queenstown and 2019 displayed a continuation of this trend.
While the pace of growth in guest nights in Queenstown has slowed from the highs of 2016, there was still 2.9% growth in guest nights over the year to November 2018 compared with the previous year, according to StatsNZ’s latest Commercial Accommodation Monitor. There were 3,670,417 guest nights in Queenstown during the year to November 2018.
“Tourism is still one of the strongest factors affecting the property market in central Queenstown. This results in very high demand for retail premises, with restricted supply. There is currently zero vacancy in ground floor retail property in central Queenstown. As a result, retail space is still commanding very high rents and there are also very few sales of prime commercial property in the CBD as owners hold on to their assets,” says Beard.
Once again, central Camp Street (outside O’Connells Mall) had the highest volume of foot traffic in 2019. This location has occupied the number one spot in Colliers’ survey for 15 consecutive years.
Three spots on Camp Street made the top five spots this year, which could be a reflection of the bus network implemented in late 2017 with bus stops on both sides of Camp Street.
Central Church Street (on the eastern side of the street) had a huge increase in foot traffic of over 140%, while Lower Beach Street near the Earnslaw Park toilets was up over 100%.
By contrast, East Camp Street (outside the former post office) had a significant decrease in pedestrians since last year, which could be explained by the post office’s move.
Colliers’ survey is taken in March every year at 31 locations around the CBD, with pedestrian movements counted over half-hour periods at 10am, 3pm and 8pm.
The 10 busiest spots in central Queenstown were:
- Central Camp St (O’Connells/McCafe)
- Lower Beach St (toilets)
- East Camp St (Just Jeans)
- Camp Street (Happy Travels, formerly Subway)
- Central Shotover St (Huffer)
- West Rees St (Kathmandu)
- West Rees St (Ugg)
- Central Rees St (Pog Mahones)
- Central Mall (Max)
- Upper Beach St (T2)
Market report 2019-2020
Following an unusually prolonged period of growth, the Queenstown property market appears to be taking a breather – although there are many signs pointing to several areas of the market remaining at elevated levels for some time to come.
This trend, among other current dynamics in the resort town’s property market, are discussed in Colliers International’s 2019-2020 Otago Market Review and Outlook, released June 14 2019.
The apparent changes in the market mean this year’s annual review was one of the more challenging the Colliers International team has researched and produced in at least the past five years, says valuation director John Scobie.
“We had many in-depth and interesting discussions with our valuation and agency teams and external experts about the current state of the market and its expected future direction while we were putting this year’s report together,” Scobie says.
“Whereas for much of the past five years or so there’s been no question about the staying power of the property market peak, this year we had some highly engaging and robust debate around the clear evidence that some parts of the market, such as residential property, are showing signs of levelling off.”
Commercial, retail, industrial and tourism-related property remain strong performers, especially town centre retail & commercial and Frankton industrial. Factors including expected population growth, ongoing construction activity and tourism are continuing to underpin property values and rents in these sectors.
Meanwhile, in the residential market the balance of power is expected to shift to purchasers in 2019-2020, with value appreciation tapering off and a period of consolidation likely.
“It’s important to note that while there has been a change in residential market dynamics, overall the Queenstown property market remains steady,” says Scobie.
“There is still plenty of demand in the market driven by tourism, the area’s growing population and the ongoing construction boom – but we are now expecting any further growth to occur at a more moderate pace than we’ve seen in recent years.”
Specialist research pieces are produced in-house and by our national and global research teams. Read the latest here.